The Digital Music Scene; is there a future?
November 29, 2010
Digital is creating a more profitable and exciting music scene. Record companies are losing control and the artists that create the content and those who provide the ability to discover content are now commanding more of the music industry landscape than ever before. Artists can promote themselves, whether it’s Lilly Allen through MySpace, or Bieber Fever via YouTube and Twitter without much expense.
“Bieber Fever” has infected a global fan base of teens and tweens who worship him with an infatuated lust. Online, the video for his song Baby is YouTube’s third most viewed of all time. And over 6 million ‘Beliebers’ (yes, even his fans have a nickname) watch for messages from the Biebs on Twitter, even if it’s simply an update on his latest power nap. The outcome of this Biebermania. Concrete evidence of the Internet’s commercial might.
I think the evolution of social platforms, and more importantly the transfer of music through mobiles will be the greatest asset of the music industry. It has exploded the ability to share. People have the ability to discover and familiarise themselves with more new music, on demand and free, than you could listen to in a lifetime, through sites like Spotify and shuffler.fm and the recent launch of Ping on iTunes. Creators can now connect seamlessly with their consumers and as a result, the middleman is quickly being extinguished.