The holidays are coming.
December 9, 2010
It never ceases to amaze me that for so many people the arrival of the Coca Cola lorries as they trundle across the snow laden landscape signifies the start of the Christmas season.
Coca Cola is the advertising equivalent of Mariah Carey’s “All I want for Christmas is you” and Slade’s “Merry Christmas Everyone”.. which signals that the festive season is upon us. Coca Cola must be pretty chuffed that they’ve secured this authoritative voice that establishes the beginning of the holiday season, and also because it means that they don’t have to come up with an original and fresh Christmas campaign each year. However it’s good to see that don’t just stick to the exact version each year.