‘Ask on Google+’ test goes live.

January 25, 2012

It looks like Google is continuing its Google+ integration with SERPs by including an ‘Ask on Google+’ to each query. This move by Google extend the brand’s meaning beyond what its existing algorithms can deliver – especially considering that 85% of users never look beyond the first page of search results. Clicking on the ‘Ask on Google+’ link brings up a dialogue box directly on the search page that allows the user to post a question to their Google+ account. While ‘ask a friend’ is a fantastic addition in itself, it feels like an opportunity for Google to appease critics of the search / social integration; giving users the option to ask the same question to different networks – e.g. Twitter, Linkedin, Facebook – would make a lot of sense. It would also allow Google to start mapping the kinds of content people feel are most appropriate for their different social networks – data which, in the long run, would allow them to optimise Google+ for different kinds of audience.

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