GPS enabled Kit Kats
September 18, 2012
Kit Kat has launched its new ‘We Will Find You’ promotional campaign (not creepy at all!) in which they have released six GPS enabled Kit Kats. Once one of these Kit Kats has been discovered by a customer, they will be instructed to activate the GPS tracker to alert the Kit Kat team to deliver £10,000 directly to them.
Kit Kat (through Posterscope) have also fitted over 3,000 six sheets with NFC/QR Touchpoints that will direct users to live competition updates and the opportunity to enter a secondary competition with an on-pack code via Facebook. Those who interact with the posters via their smartphone will be driven to a mobile landing page which hosts updates on the number of GPS bars left.
This Willy Wonka style campaign has in my opinion great potential, although its highly dependent on the consumers who discover the winning bars actually activating the GPS device! I look forward to seeing this integrated campaign unfold..