Breast Cancer Awareness iAd

October 20, 2012

Simple, smart and actionable iAd created for Breast Cancer Awareness Month.

It challenges iPad magazine readers of a leading female focused lifestyle magazine to win the prize of a lifetime by completing a challenge… Each step of the interactive challenge is one part of the official breast cancer self-check process, so when readers complete the challenges, they are alerted to the fact they’ve just learned how to check their own breasts for cancer. Nifty.

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