May 6, 2013
Littlewoods monetises Facebook with Isobar’s SeeItShop
Littlewoods has claimed to be the first retailer to monetise Facebook, using Isobar’s e-commerce tool for Facebook, SeeItShop, to launch its Myleene Klass swimwear range.
Retailers can monetise through Facebook fans by showcasing collections of products within a single post, allowing Facebook users to browse through brand collections, share individual items, share SeeItShopIt with friends and go directly through to purchase. Littlewoods has said it plans continue to use SeeItShop to bring ten new collections to its Facebook fan base throughout May and June.
British retailer’s partner with PayPal for mobile wallet
PayPal has partnered with 20 of the top British retailers to integrate their new electronic wallet, which will enable customers to pay directly from their smartphone, instead of having to pay with cash or card. It follows the trends set by the likes of Starbucks and Pizza Express, who allow their customers to pay for goods on their Smartphones before they even enter the premises (for instance, ordering a coffee and skipping the queue, or booking a table on the way to the restaurant). PayPal is ensuring that the mobile wallet will be compatible with 90% of UK retailers. It will be interesting to see if this will bring a change in British consumer behaviour, by making it accessible in the majority of high street stores and restaurants.
Auto Trader closes print to continue its Digital first strategy
Auto Trader is due to release its last print issue next month after 36 years due to a drop in print sales. Trader Media Group will continue with its digital first strategy and build on its mobile success. Mobile traffic has grown by 67% and tablet traffic has increased by 130% year on year. ‘Auto Trader website traffic has also grown 13 per cent year on year, generating 11m monthly unique visitors’. On the 28thJune the last print issue will be released – Auto Trader are running a competition for users to generate their own front cover for the last printed edition, choosing a car from their favourite decade. Watch this space.
Facebook to Unveil Video Advertising
Facebook is set to unveil video advertising in newsfeeds from July, with the videos playing automatically without sound, providing users with the option of activating audio at which point the video will restart from the beginning.
The move by the social networking site is a bid to tap into the vast budgets that marketers spend on television that tower over online ad spending. It is also an attempt to capitalise on the rapid growth of online video advertising as global brands follow users from the TV to the internet. To put it into context, based on the initial inventory available on Facebook, the new online video ads could generate up to $1.5m of new revenues a day, compared to the first three months of this year, in which Facebook generated revenues of $1.46bn. It will be interesting to see how the new video ads affect user experience. Read more here.
Instagram’s ‘Photos of You’
Instagram has launched the ability to tag people in photos. You can tag people or brands in your Instagram photoss, attaching a username to a face. When someone tags you in a photo, you’ll get a notification in the app and the picture will automatically show up in your “Photos of You” section inside Instagram. If you’re wary of photos being shared within the Instagram community, you can adjust your privacy settings accordingly and set the feature to not show pictures automatically, but instead require approval for each tag that pops up, you promiscuous party animal, you.
Apple releases list of Top 25 app downloads
Apple has recently released its top 25 paid for iPhone apps where interestingly, mobile games dominate. How many do you regularly use?
1. Angry Birds
2. Fruit Ninja
3. Doodle Jump
4. Cut the Rope
5. Angry Birds Seasons
8. Words With Friends
9. Tiny Wings
10. Angry Birds Space
11. Pocket God
12. Plants vs. Zombies
13. The Game of Life
14. The Omoron Test
15. Where’s My Water?
16. Draw Something (Premium)
18. Angry Birds Star Wars
19. MotionX GPS Drive
23. Minecraft – Pocket Edition
24. Color Splash
25. The Sims 3