SO MONDAY

June 17, 2013

Samsung Galaxy owners offering new Jay Z album free on 4th July

Samsung is offering the first one million customers a free download of Jay Z’s new album “Magna Carta Holy Grail” three days before the rest of the world can download it. The album will be made available to download via a dedicated smartphone app across all Galaxy handsets. That is, if they manage to be among the first million Samsung SIII, S4 and Galaxy Note users to download the new app that will available on June 24th. According to the Wall Street Journal, Samsung paid Jay-Z $5 per unit, effectively granting him $5 million in sales and platinum album status before the album is even released. A video showcasing this partnership is available, showing Jay Z behind the scenes producing his album.

This is a really interesting way for an album to be released onto the market and makes the content exclusive to Samsung and their customers. But surely Samsung doesn’t believe that offering access to a rap album three days early is going to generate enough extra Galaxy sales to justify the $5 million investment? Unlikely, but the deal acts as a way to get its brand associated with one of the biggest and hippest names in music, and it will inevitably generate a lot of free buzz and earned media off the back.

Google reportedly acquires Waze the navigation app for $1.3bn

WAZE

Waze is an ‘Israeli social mapping company’ who created an app that offers drivers the best route to their destination updated in real-time using data from its users with information about traffic jams, accidents, diversions and speed cameras. Google has managed to win the battle to buy the company and were up against Facebook and Apple. Waze has over 47 million users and it means that Google maps will be able to integrate with Waze to better their maps offering. Google’s vice president for geo products wrote the following in Google’s blog: ‘We’re excited about the prospect of enhancing Google Maps with some of the traffic update features provided by Waze and enhancing Waze with Google’s search capabilities.’ Waze will reportedly remain as a separate entity and continue to operate from Israel.

Smartphone technology helping to prevent illegal activity

The founder of a Rainforest protection charity has come up with an interesting way to help counter people illegally destroying the rainforest. Rainforests are estimated to be home to half of the world’s animal and plant species, although it covers less than 2% of the Earth’s surface. In countries like Indonesia, deforestation and illegal logging is a big issue that is hard to keep under control due to lack of resource.

way to combat this has been thought up that would alert forest rangers of illegal logging through old Android smartphones.  ‘Solar-powered phones will be hung from the trees in the rainforest and have their microphones on at all times. When the software detects the audio signature of a chainsaw it will send an alert to rangers with the location of the illegal logging. The phones will have a range of half a kilometre, with the aim to use phones donated by group members and supporters.’ This is an example of innovative thinking utilising smartphone capabilities to increase prevention of the illegal logging in a place where resource is scarce.

Clear channel partners with Twitter at Cannes

Clear channel outdoor are running ‘#canvas for creativity’ at the Cannes Lions International Festival of Creativity. The campaign is designed to ignite conversation and debate about realising creative potential, which will lead to the live creation of the world’s first hand-painted micrography billboard, with the mural generated entirely from tweets.

Every day throughout the Cannes Lions festival CCO is inviting two key industry influencers to lead the debate about a creative topic using their own Twitter feeds, marking the tweet with #canvas. The best tweets from each day’s #canvas debate will be collated and used to create a live, hand painted mural, which will be located in the grounds of Le Grand Hotel in Cannes (a spot never before used for advertising or media at Cannes Lions).

This is a great campaign that not only adds value for Cannes attendees’, but the rest of the industry listening in virtually.

‘Tweeting’ now officially part of the English language

The act of ‘tweeting’ has officially been recognised as a linguistic reality with its inclusion in the respected Oxford English Dictionary. In its June update, the Oxford dictionary will now include tweeting as both a noun and as a verb.

Chief editor John Simpson said the inclusion of ‘tweeting’ violates at least one OED rule, “namely that a new word needs to be current for ten years before consideration for inclusion”.

The entry reads: “To make a posting on the social networking service Twitter. Also: to use Twitter regularly or habitually.

Standalone additions tend to revolve around pop culture, tech and current affairs. Other notable newcomers are: fracking, tray bake, eggy bread and search engine optimisation.

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