Wimbledon Championship Final: Twitter Reaction
July 8, 2013
The Murray-Djokovic Wimbledon Finals match attracted the biggest television audience for a men’s final since at least 1990, with a peak audience of 17.3 million.
But it wasn’t just the TV set that people were glued to. The Wimbledon championship also played out on Twitter.
In a 12-hour period, the Wimbledon final was mentioned more than 3.4 million times on Twitter, with the peak hitting at 5.25pm, when 120,000 mentions of the game were made: over 37,500 of which mentioned Murray.
Murray tweeted ‘Can’t believe what’s just happened!!!!!!!’ after the match ended, which received over 80,500 retweets and @Andy_Murray was mentioned approximately 411,580 times on the day of the final.
These were not the only companies to play on Murray’s success: Morrisons Wimbledon branch changed the name of its store to Murriwins.