Wimbledon Championship Final: Twitter Reaction

July 8, 2013

The Murray-Djokovic Wimbledon Finals match attracted the biggest television audience for a men’s final since at least 1990, with a peak audience of 17.3 million.

But it wasn’t just the TV set that people were glued to. The Wimbledon championship also played out on Twitter.

In a 12-hour period, the Wimbledon final was mentioned more than 3.4 million times on Twitter, with the peak hitting at 5.25pm, when 120,000 mentions of the game were made: over 37,500 of which mentioned Murray.

wordcloudAt the point of his victory, eight of the UK’s 10 trending topics were Wimbledon-related.

Murray tweeted ‘Can’t believe what’s just happened!!!!!!!’ after the match ended, which received over 80,500 retweets and @Andy_Murray was mentioned approximately 411,580 times on the day of the final.

Murray’s sponsors also took to Twitter to celebrate, including Adidas, Head and RBS. Adidas has been using the hashtag #allinfromurray which received over 33,000 mentions on Sunday.

wimbledone_adidas_0

These were not the only companies to play on Murray’s success: Morrisons Wimbledon branch changed the name of its store to Murriwins.

Murriwins

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: