SO MONDAY

September 23, 2013

Chipotle, ‘Scarecrow’

In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.”

Chipotle is known for its burritos, but few know that chipotle has radically changed fast food: from cooking fresh food daily, to building a supply chain of 7,000+ farmers, to sourcing more local produce and sustainably raised meat than anyone, anywhere.

The Scarecrow is not a piece of television advertising – even if they show it on TV as they did for its predecessor, “Back to The Start” which aired during the 2012 Grammy Awards. It’s a narrative trying to provoke an emotional response which ultimately starts a conversation in the online space. Arguably they went over the top with the sincerity of the message and consequently the conversation has been steered in the completely opposite way due to the below meme.

Phonebloks: The Future Of Smartphones

Phonebloks is based on a simple concept: we waste too much. Often, we throw out whole devices just because one component is broken. As a result, we’re throwing away devices and gadgets at a record rate, all of which with poisonous materials that seep into the environment.

Welcome Phoneblok.

Nokia’s “Thanks, #Apple ;)” most Retweeted Brand Tweet

Wunderman posted a cheeky tweet for our client, Nokia poking fun at its rival Apple. It has gone down as one of the most retweeted brand tweets ever.

Nokia Thank Apple

Nokia Thanks Apple Tweet Becomes most Retweeted Brand Tweet

Nokia’s timely tweet stole the limelight during Apple’s launch event by pointing out the similarity between the newly unveiled iPhone 5s colour phones and its own range of colourful handsets. The tweet which declared “imitation is the best form of flattery’ has already garnered over 39,000 retweets

Pinterest to launch ads

Ben Silbermann, CEO & Co-Founder of Pinterest has announced in a blog post titled ‘Planning for the future’ that Pinterest will “start experimenting with promoting certain pins from a select group of businesses” in order to make sure that “Pinterest is a service that will be here to stay”.

Silbermann has confirmed that the advertising will be ‘tasteful, transparent and relevant’ using promoted pins rather than banner ads. Pinterest is the perfect platform for advertising as users already share branded content across the site.

Facebook increases ad image size

Facebook has increased the size of its page post link ads and page like ads in the newsfeed for both desktop and mobile. The larger images help drive engagement and performance as they are more visually engaging to users.

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Facebook has made the ad specs consistent for all of its ads on both desktop and mobile, meaning advertisers can create ads of different types without needing to send in multiple image sizes.

Londoners help feed pigs using their Smartphones

Over the weekend Londoners were able to support free range farming by taking part in an interactive experience at Westfield shopping centre. In order to promote awareness of the benefits of free range farming in light of the horse meat scandals of late, Compassion in World Farming (CIWF) staged ‘Feed the Pigs’ streamed on a live feed from the farm in Buckinghamshire.

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The concept was people had to donate £1 then they could download the ‘Live Pig Feed’ app. Once downloaded users they had the ability to control the ‘apple launcher’ by flicking their smartphones to trigger the machine to fire out apples to the hungry pigs.

This is a great example of a charity promoting awareness of causes by using interactive experiences that people can get involved with. By ‘gamifying’ the whole process and allowing donators to interact with the Farm, it lets people know what their money has gone towards.

Topshop partnered with Chirp app for London Fashion Week

The high street fashion retailer wanted to be tech savvy for this year’s London Fashion Week (LFW) and so partnered with the file sharing app Chirp which allows users to share files simply by using sound. No longer does your smartphone need Bluetooth or NFC to send files to your friends when you are with them.

‘The clever app converts photos, links and notes into short bursts of digital birdsong-like sound that can be played on your mobile. Anyone else with Chirp is able to listen and receive that data over the airwaves. It’s a bit like Shazam but instead of listening to music it listens out for other Chirps which translate into data.’

Topshop utilised this app for LFW to share exclusive pictures of SS14 looks from backstage as well as photos of the models on the runway showcasing the new collection, all sent via Chirp.  This shows how the fashion retailer has harnessed new technology to create excitement and buzz around LFW for their tech savvy fans, allowing those who aren’t lucky enough to be at the show be involved with the brand and the event.

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