January 27, 2014

Google patents a ‘Get Me There’ Ad Format

Hot off the press: this is the patent filed by Google to offer advertisers ‘an ad format that would give online browsers free or discounted travel to an advertiser’s store’.

google patent

Using real time analytics, the ad would compare the cost of ‘different transport options and the potential profit margin for the journey’ by taking into consideration the data known about the user such as location, diary for that day and the best route for the user. This format would be sold in an RTB auction ‘based on competing advertisers’ desire to capture the sale’.

This will be a welcome opportunity for retailers in order to drive as many sales as possible.

Facebook speculated to have launched its own Mobile Ad Network

It is reported that Facebook is now serving ads across third party apps through its own mobile ad network – a rival to Google’s AdSense service. This could become very powerful due to the vast amount of data that Facebook houses.

Facebook did admit earlier this year that they would be looking to launch an offering like this and seems to be constantly thinking Mobile first, having acquired Parse which helps people build mobile apps.

Mindy & Danny join Tinder

This is a great example of utilising new apps to advertise. Mindy Lahiri and Danny Castellano from the show The Mindy Project, created a Tinder account and were matched with various men who use the app. Users who click on the profiles are then sent a message with a link to a promo video for the series.

The text of Mindy’s profile reads:

Tiny doctor in a big city looking for love, friendship, or a donut that’s so good it’s spiritual. I’ve got a Reese Witherspoon personality, a Nicki Minaj body, and Frank Sinatra eyes (they turn blue in the summer, I swear). Looking for the Channing Tatum to my “girl from Step Up.” Swipe right if you like a high-powered firecracker of a woman who has it all but only recently figured out her DVR. To see more about me, tune-in to THE MINDY PROJECT this Tuesday at 9:30/8:30c on FOX.


The show then aired a Tinder-themed episode creating a ‘strategic partnership’ between the two properties.

Twitter is preparing to accept online payments

Twitter is nearing a deal with payments start-up Stripe to help it accept credit card payments from its users. The deal, if completed, could see Twitter become a genuine player as a real-time global marketplace.

Dove Selfies

Selfies have now firmly established themselves as a part of our culture. As 2013′s word of the year, it looks like the craze is only set to grow, as companies like Selfie Police (who ask all social-media users to donate $1 to charity for every selfie they post online), and Dove look to take advantage of vanity-addicts everywhere in their new campaigns

The message of the Dove’s new ‘Selfie’ film, which focuses on how women can build their own confidence through self-portraits and social media, continues along a similar vein as the Sketches ad. This time however, the focus is on the insecurities that young women feel now more than ever with the proliferation of smartphones.

Dove has shown that by taking advantage of real-time online trends, they are really listening to their audiences.

LoveList App lets you directly add products to your Pinterest boards

You can easily pin photos online to your pinterest boards but what about real life objects? With this new LoveList app you now can. This is especially great for wedding planners, as they can scan in a product that they would like to add. Currently the database only works with products that are listed on Amazon but this will expand in the future.

Happy Birthday Vine!

Vine turned one on Friday. In the last year, more than 40 million users have signed up to the platform, which is available in 20 different languages and on three different platforms: iOS, Android and Windows Phone.

The Drum Magazine takes a look at 15 different uses of Vine from brands both in the UK and across the world, including Burberry, Oreo and The Times. Vine is also celebrating the best of vines here:

Highlights from GWI Social quarterly report

  • Facebook remains the number one social network, topping the list for account ownership (83%), active usage (49%) and visit frequency (56% of users log in more than once a day). The site continues to experience declines in levels of active usage but the extent of the drop in the second half of 2013 (down 3%) has been significantly over-exaggerated in some reports.
  • The biggest rises in active user numbers were on newer or less-established networks. This trend was led by Instagram (+23%) and Reddit (+13%), illustrating how much more diversified and competitive the social networking landscape has become.
  • Networking and messaging apps experienced huge growth between Q2 and Q4. The estimated audience size for WeChat rose by 379%, with significant increases also seen for Vine (+105%), SnapChat (+54%) and WhatsApp (+35%). A wide range of activities undertaken on social networks are declining via PCs and laptops but increasing via mobiles – a shift which underlines the growing importance of mobile-first (or even mobile-only) audiences.

Future Gazing – MIT turns any transparent screen into a display screen


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