March 17, 2014
Have you ever admired someone’s outfit when they’ve walked past you on the street but you’ve been too shy to ask them where their clothes are from? Asap54 is now allowing you to scan someone’s outfit in order to buy the item through the app or something very similar. The app is powered by ‘visual recognition technology, a social community and a team of fashion experts to trace items’. This is great news for retailers and they should definitely make sure that they link up with app to ensure users can easily purchase their clothes.
Facebook Premium Video Ads
Premium Video Ads are designed for advertisers who want to reach a large audience with high-quality sight, sound and motion. Each 15-second video ad will start playing without sound as it appears on screen and stop if people scroll past. If people tap the video, it will expand into a full-screen view and sound will start. People can expect to begin seeing these new ads over the next few months.
With Premium Video Ads, brands now have another way of engaging people on Facebook with compelling video experiences.
Guardian Snakes & Ladders game educates you about the evolving history of the web
The Guardian has released a game of Snakes & Ladders to celebrate the 25th anniversary of the web. With every roll of the virtual dice, you can uncover an interesting titbit about how Sir Tim Berners-Lee’s creation has changed over the years. For those who want to go straight to the game, you can find it right here.
In addition to the board game, The Guardian interviewed Sir Tim Berners-Lee to find out what he thought about the increasing amount of influence exerted on the Internet by governments and corporations. In it, he calls for an online Magna Carta that would secure the rights of Internet users in each country. If you have any interest in online privacy and how it could evolve in the future, you can read; “An online Magna Carta: Berners-Lee calls for bill of rights for web” here.
Mondelez partners with Facebook
Mondelez has announced a ‘global strategic partnership’ with Facebook, amounting to a 52-country ad deal that includes the USA, UK, France, Brazil, India, Indonesia and the Gulf States. Mondelez’s VP of Global Media and Consumer Engagement, Bonin Bough, commented:
“For the first time, we’ll be able to incorporate Facebook at the core of our media investment plans. This isn’t just about having a social-media strategy; it’s about digitizing our entire approach to communications”.
The Dentsu Aegis Network was involved in negotiating the partnership, which includes 52 countries, including the UK, the US, France, Brazil, India, Indonesia and the Middle East.
Twitter rumoured to develop ‘click to call’ brand engagement tool
Twitter is reportedly looking to explore a direct response offering and is ‘testing a direct response button for sponsored tweets that will enable users to speak directly to brands’. Although there is no indication as to if and when this will be rolled out, this is a really exciting development for brands, as they can reach out to those who are venting their frustration on the social network and offer a friendly voice on the end of the phone, rather than tweeting back and forth. Brands should watch this space.
This is a novel idea from an FMCG brand whose main product is bacon. They have created a simple alarm clock app that sounds like their yummy bacon ad and also emits the bacon scent, giving their fans a ‘multi-sensory alarm experience’ based on bacon. This plays on their tag line of ‘Wake up and smell the bacon’ superbly. This is a great example for FMCG brands to think about using the capabilities of smartphones moving forward.