May 12, 2014
‘Netflix Roulette’ For When You Don’t Know What to Watch
Like social media, television too has seen a shift towards digestibility with the advent of DVRs such as TiVo and Sky+ and the rise of Netflix & Blinkbox with a catalogue of backdated series and films. Yet, people still constantly moan about having hundreds of channels and nothing to watch, and the ability to find the stuff you want using the site’s own algorithms aren’t always on the money. Enter Netflix Roulette, a new app by Code USA’s Andrew Sampson. Spin the wheel, and find results and suggestions of what to watch. You can filter results by limiting genres, or search the library in its entirety.
Facebook in review: Q1 2014
Facebook has announced its figures for the first quarter of this year. The platform now has 1.28 billion monthly active users and 802 million daily active users, up from 1.23 billion and 757 million in the last quarter of 2013.
A large proportion of new users came from mobile. Over 1 billion people now access Facebook via mobile at least once a month, compared with 945 million in the previous quarter. Mobile-only users have grown from 296 million to 341 million in the same period.
Later this week, at its annual F8 conference, Facebook is expected to launch Facebook Audience Network (FAN). Facebook Audience Network is a way for the platform to massively extend its advertising inventory, specifically beyond just the Facebook platform into other mobile apps. FAN is further proof that Facebook is expanding its reach into a portfolio of directly owned, or aggregated, mobile destinations, to become the world’s most powerful mobile media network.
Facebook revealed that over 1 billion app installs had been driven through Facebook, and over $3 billion in payments managed, whilst pointing out that their own apps represent more than 20% of the total time spent by users on their phones.
Advertisers will be able to buy advertising across a number of new mobile media platforms, using two different types of ad format. A standard drop-down mobile banner, that layers Facebook audience data into the targeting system, and a custom-built unit that is completely tailored to the environment that it’s placed in, and is likely to use a lot more of the contextual data that Facebook holds, such as location data, and interest-based data.
Video ads are coming to Instagram
Instagram is soon to introduce video advertising, according to AdWeek.
Tumblr better for social TV than Twitter?
Tumblr has argued that it hosts more conversation about television than its rival, Twitter. In a study published last week, the platform accepts that more live mentions happen on Twitter, but only marginally so – and the figure is easily made up for in the following days on Tumblr.
Peugeot races against Twitter followers
Peugeot is offering Twitter followers a chance to win a driving experience for two in Germany, in order to promote its new model, the RCZ R. Entrants have to complete a 140-character tweet more quickly than the car can accelerate from 0-90mph on a track.
Live Video Conversations With Your Friends On Snapchat
Snapchat launched new features on Thursday that will allow users to send text messages and video chat live with friends. “Until today, we felt that Snapchat was missing an important part of conversation: presence,” Snapchat said on its blog.
Snapchat users can enter a chat conversation with friends by swiping right on their name on the inbox screen. If both users are chatting simultaneously, a blue circle will appear notifying one another they are both online, at which point users can have a live video conversation.
You can find out more about the update here.
Filling your Amazon shopping cart just got easier now that the online retailer has launched Amazon Cart, which allows consumers to add products to their list of purchases via Twitter. Now, shoppers simply need to tag a link to a product link on Amazon with the hashtag #AmazonCart and they’ll be added immediately. This is seems to be another example of Twitter looking to find and build out new revenue streams, but whether this is enough to attract new Twitter users remains to be seen.
Facebook launches new video metrics
Facebook is launching new ways for admins to measure the effectiveness of their video campaigns. Currently, page admins can only see information such as the number of views a video has received. With the new video metrics — rolled out over the coming weeks — marketers can see the average duration of video viewed and the amount of time that a person watched 95 percent of the video
- A view of 3 seconds or more of a video. You can also see the portion of your video views driven by paid advertising.
Unique Video Views
- The number of people who viewed your video for 3 seconds or more.
- You can also see the portion of your unique views driven by paid advertising.
Average Duration of Video Viewed
- The average amount of time people spent viewing your video
#WeWereThere Spotify partnership at Coachella
The novelty of the share everything social media ethos is well and truly dying for Millennials. In 2009 the social network Chat Roulette gained notoriety for its ability to anonymously pair two random people over video chat. Now in 2014, social media anonymity is pertinent once again but, rather than web cam gimmicks, this time it’s the results of emerging concerns about online privacy and the need for transparency.
Spotify partnered up with Coachella to offered festival goers a new interactive experience (#WeWereThere) through embedding every Coachella wristband (essentially your festival ticket) with an RFID tag giving it the ability for Coachella attendees to “connect, collect and share” their festival experience. This wristband was able to track your every step and dance move, Check-in all over the Coachella ground from concert stages to the art installations, and collect yours favourite songs along the way.
At the end of the festival, #WeWereThere creates an all-encompassing review of your Coachella experience from distance travelled in footsteps, number of artists seen, playlists collected, and more. This is great example of how a brand has been transparent about using your data and offering a valuable personalised reward in return for your participation, allowing users to relive the weekend, share their “Coachella Story” with friends and ultimately strengthen the relationship they have with Spotify.