SO MONDAY

June 2, 2014

Facebook can automatically identify music and TV

iPhone, iPad or Android microphones to automatically identify music and TV programmes, which can be shared as updates using the normal ‘listening to’ or ‘watching’ format. Check out the Vimeo here.

Nielsen Twitter TV Rating to provide demographics

Nielsen’s Twitter TV Rating service now includes demographic information on tweet authors. So far, the data collected varies hugely between programmes: sport skews 79% male, reality 65% female. The youngest audience counted 98% of its members under 35, while the oldest saw 85% over 35.

YouTube expands its offering for creators

While YouTube is the most trafficked streaming-video site in the world, it has struggled to find ways to help its creators earn money beyond simply giving them a cut of advertising revenue. Over the last two years, Google committed millions to promote original content from YouTube channel partners, rolled out a monthly channel subscription feature, and opened up production studios that channel partners can use. But, they believe this still isn’t enough and over the next few months they will also be introducing:

  • A separate standalone mobile app that puts the creator features in the palm of users hands.
  • A feature that allows fans to fund their favourite creators on YouTube, enabling fans to donate money to their favourite channels without leaving the site. (It’ll be interesting to see if this is something YouTube users are willing to do, especially since the general public doesn’t usually associate the site as a place where you enter in credit card numbers to pay for stuff).
  • A way to harness the power of the crowd to create captions and subtitles for creators videos in 60+ languages and a larger selection of audio tracks for Youtube’s library of royalty-free music.

These features will join a few recent updates, including new comment management features, a way for artists to share in revenue from eligible cover song videos, and their ever-expanding Creator Academy.

Google Play Creates U.K.’s First Ad Break To Feature A Live Music Performance

British Singer Sam Smith, who’s single “Stay With Me” is currently number one in the U.K. charts, sang his song live from one of London’s most famous music venues, The Roundhouse, on Friday night. It was the U.K.’s first ad break to air a live music performance. It was broadcasted on Channel 4 at 10:45pm during Alan Carr: Catty Man.

Mary Meeker’s Internet Trends 2014

Mary Meeker’s data dumps have become a highly anticipated event in the tech industry, as her research helps everyone else level up. She shared a new deck at the recode conference and whilst there is not that much new, it’s still hugely influential. The stats on growth no longer surprise but her thoughts on the changes caused by this growth are always interesting. The whole deck is worth spending time on, but if you want a quick take on the key points this Guardian piece is a good cheat sheet.

Below is a quick summary of the key takeout’s:

  • Internet Access Growth Slowing, But Not on Mobile
  • The total number of Internet users is growing less than 10% a year. Smartphone usage continues to see strong growth though slowing with mobile data traffic growing most aggressively; video is a strong driver of that growth.

o   30% of all mobile users are smartphone users.

o   Tablet shipments increased 53% in 2013

o   Mobile now accounts for 25% of all web usage (up from 14% a year ago)

o   Google’s average revenue per user is now 6X Facebook’s, and Facebook’s is 2X Twitter’s.

o   People spend 20% of their media time on mobile, but mobile gets just 4% of ad spend

o   Social Networking Is Changing From Broadcast to Private Sharing

o   Photo Sharing is up 50% over 2013 in just the first half of 2014 (1.8 billion photos are uploaded and shared everyday on Flickr, Snapchat, Instagram, Facebook and WhatsApp. In 2012, it was roughly 300 million showing a trend towards a visual culture)

There is also a good summary of the recent Deloitte New Digital Divide report covers some really interesting trends around technology and media consumption (multi-screen, TV, which is here and the full report is here too).

Apple Beats Deal Confirmed

The news is finally out — Apple is buying Beats for 3 Billion Dollars.

Headphone sales? Music streaming service (Beats Music)? Wearables? Music label deals? It is not about what Beats is today, but what it can become in the future.

Although the buy might not be as ‘exciting’ as Facebook purchasing WhatsApp it, like Google’s purchase of smart-thermostat company Nest, arguably makes more sense and gives a more interesting view of where consumers are heading.  It doesn’t have an immediate impact on advertisers as Beats Music doesn’t have an ad-funded free version. If however the streaming service does become more popular it will be yet another avenue advertisers could potentially use to connect with people, similar to Spotify and Pandora but powered by the wider Apple ecosystem.

2014 World Cup: What a Difference 4 Years Makes

With Brazil’s opening game of the World Cup tantalisingly close, this article is packed with some great search insights and a look at the competition’s global impact. Big fact for me: the World Cup has more global Google Search interest than the Superbowl, Olympics and Tour de France combined.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: