SO MONDAY

June 10, 2013

‘Points’ The World’s Most Advanced Street Sign

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Points is a connected object in the shape of a standard street sign. The sign is socially connected, allowing it to tap into open API’s and social networks to transcribe what’s happening in the world, and bring the information and directions it finds, right to you via its 16,000 LED’s across 3 directional arms. Pretty cool. Check out the video here.

An Update on Facebook Ads

Facebook have announced an ongoing effort to simplify their advertising offerings. Facebook plans to streamline the number of ad units from 27 to fewer than half of that while mapping all of their ads to business objectives, such as online conversions, app installs, likes etc. To find out more about how Facebook plan to implement these changes, read their blog post here.

See it with Samsung S4

Want people to check out your new product? And stay engaged for 60minutes? Watch here to see a great promotional stunt from Samsung in Zurich.

Vine posts are now shared more than Instagrams on Twitter

Six second video clips from the Vine app — which launched in late January — are already shared more on Twitter than posts from two-year old Instagram (according to insights from Twitter-certified analytics partner Topsy). It’s an interesting trend, considering the fact that Vine has a much smaller user base than Instagram — it has just 13-million registered users against Instagram’s 100-million active users.

The growth of Vine may be influenced by the deep integration it has with the social network as a Twitter-owned app, whereas Instagram images no longer auto-expand, instead only appear as a link sending the user to Instagram’s own sites once clicked. Not exactly the most user-friendly experience.

Smartphone collects coupon from TV using NFC

NFC technology has a new development from a company that specialises in transferring mobile information using NFC (near field communication) which could really open up opportunities for retailers. They have created a Dynamic NFC-screen which is able to communicate through different devices (TVs, desktops, etc) ‘to provide consumers with product information, coupons or navigation through advertisements and presentations’.  This could allow mobile users to simply hold their phone in front of their TV screens and downloads coupons or access extra content. If this technology did catch on, it would be extraordinary to see how many users downloaded coupons from their desktop directly into their Google wallet or Apple passbook and see how many redemptions were made. It has been reported that ‘European telecom giants Orange France and Avenir Telecommunications’ have bought into this service so it could become available soon.

In the UK, one in five use mobile payments

recent survey of UK internet users aged 16 – 65 reveal that ‘more than two-fifths of UK smartphone users already use mobile banking’ with mobile payments becoming an area of interest for smartphone users. Mobile payment technology is constantly developing and growing, and perhaps this year it will take off so brands should be m-commerce ready and really think about how they will include mobile payments into the user journey.

‘The demographic breakdown of mobile payment users showed a skew toward men and especially those in the 16-to-34 age group. Twenty-three percent of male internet users reported using mobile payments vs. 18% of females. And a substantial 41% of 16- to 24-year-olds and 35% of 25- to 34-year-olds also said they made mobile payments. Overall, mobile payments reached one out of five surveyed internet users in the UK.’

Evian’s Baby & Me app

Continuing the Baby &Me theme after Evian’s YouTube went viral in April, the brand have created an app that allows users to reveal what their ‘inner baby’ looks like. The app is available on FacebookAndroid and iOS across all devices. Users upload their photo and the app will focus on the ‘most prominent features of the face and clothing’ to virtually ‘reveal inner-babies’. The brand has harnessed the theme after the viral to allow users to be a part of it and personalise their experience.

GPS enabled Kit Kats

September 18, 2012

Kit Kat has launched its new ‘We Will Find You’ promotional campaign (not creepy at all!) in which they have released six GPS enabled Kit Kats. Once one of these Kit Kats has been discovered by a customer, they will be instructed to activate the GPS tracker to alert the Kit Kat team to deliver £10,000 directly to them.

Kit Kat (through Posterscope) have also fitted over 3,000 six sheets with NFC/QR Touchpoints that will direct users to live competition updates and the opportunity to enter a secondary competition with an on-pack code via Facebook. Those who interact with the posters via their smartphone will be driven to a mobile landing page which hosts updates on the number of GPS bars left.

This Willy Wonka style campaign has in my opinion great potential, although its highly dependent on the consumers who discover the winning bars actually activating the GPS device! I look forward to seeing this integrated campaign unfold..