July 24, 2013
June 11, 2013
The Chip Shop Awards celebrate their 10th anniversary this year and continue to recognise creativity with no boundaries and no rules.
Since its launch, these awards have produced some of the cleverest, funniest, worst taste advertising and design ever seen. Here are a few of my favourties from 2013.
June 9, 2013
April 1, 2013
“With a royal baby due this summer, we are proud to announce the launch of our limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile.)
Available in Princess Pink or Royal Blue, this soft-top convertible has been designed using our Efficient Dynamics technology. With two or four-wheel-drive, it rides as smoothly on a polo field as it does down The Mall and comes with air conditioning and built-in extendable flagpoles as standard.
For those who are ‘too posh to push’ this masterpiece of motherhood even comes fitted with N.A.P.P.I.E. (Nanny-Assisting Petrol-Powered Injection Engine). To find out more or book a test drive, contact our Head of Postnatal Innovation at Joe.King@bmw.co.uk or ring 0800 093 6161”
May 5, 2011
April 28, 2011
Soap advertising, in particular the Pear’s soap campaign, took its place at the vanguard of Britain’s new commodity culture and its civilizing mission. In the 18th century, the commodity was little more than a mundane object to be brought and used – in Marx’s word ‘a trivial thing’. By the late 19th century, however, the commodity had taken its privileged place not only as the fundamental form of a new industrial economy but also as a fundamental form of a new cultural system for representing social value. In 1851, the great exhibition at the crystal palace served as a monument to a new form of consumption. The world exhibition showed that the capitalist system had not only created a dominant form of exchange but was also in the process of creating a dominant form of representation to go with it; the voyeuristic panorama of surplus as value. By exhibiting commodities not only as goods but as an organised system which conceived and grasped the world “as through it were an exhibition”. Consequently, the world exhibition helped fashion ‘a new kind of being, the consumer and a new kind of ideology, consumerism’. The mass consumption of the commodity spectacle was born.
Soap was credited not only with bringing moral and economic salvation to Britain’s great unwashed but also with embodying the imperial mission itself. In a typical ad for Pears Soap, a black child and a white child would be pictured together in a bathroom. The magical fetish of soap promises that the commodity can regenerate and improve the body by washing from the skin the very stigma of racial degeneration. Soap advertising offered an allegory of imperial progress as spectacle. In another frame of the ad, the black child is out of the bath and his body has become magically white, but his face remains stubbornly black. Thus the black child witnesses his predetermined destiny of imperial metamorphosis, but remains a passive radical hybrid, part black, part white, brought to the brink of civilization by the commodity, soap.
February 21, 2011
Crunchy Nut Ludicrously Tasty by JWT London
Deceptively simple poster. Just a visual with no headline/taglines. Really captures the ridiculous nature of the brand.
Nicomild anti-smoking by McCann Worldgroup, Bangkok, Thailand.
Chocolate with whisky – L’univers de chocolat by Dentsu Advertising