September 8, 2014
Apple ramps up iCloud security after celebrity photo hack
The company will now alert iCloud users whenever someone tries to change their account password, restore data stored on iCloud to a different device or logs into the account for the first time.
While Apple already notifies users of password changes or first-time logins, this is the first time it will send notifications about iCloud data. Users will receive both email and push notifications.
The changes will affect iPad, iPhone and Mac users.
Hello! launches monthly fashion magazine
The first issue of Hello! Fashion Monthly (HFM) were distributed free at large shopping centres this weekend, as well as at London Underground and mainline stations, this morning; 8 September.
The standalone magazine is aimed at 18-35 year-old women who are interested in fashion but do not have the time to invest reading the traditional high-end fashion magazines.
The first paid-for issue will be available from 30 September and will be priced at £1 and the 12-day print deadline will allow it to offer more up-to-date news and fashion content in contrast to many competitor monthly titles.
Each issue will contain latest high-street offerings alongside catwalk trends, style and beauty tips alongside interviews with designers and industry figures. The title will also have a mobile version for smartphones and tablets as well as a new hellofashion.com website.
Ikea parodies Apple’s iPad for launch of 2015 ‘Bookbook’ catalogue
With the iPhone 6 just about to launch, that means it’s only approximately 52 weeks until the iPhone 7 launches! IKEA have taken to the stage to launch their 2015 Catalogue just as if it was the world’s best gadget, in a complete Apple Spoof, filming the explanation of how their catalogue was engineered to perfection… Including classic language like ‘tactile touch technology’, ‘eternal battery life’ and ‘crystal clear pages load instantly with zero lag’. Watch their video here.
Sky’s Now TV arrives on Chromecast
Sky’s Now TV service has arrived on Google Chromecast, giving users access to a range of Sky films, live sport and 13 pay TV channels on their main TV screen. Now TV customers with the Entertainment Month Pass will also have access to ITV’s brand new channel, ITV Encore, which launched in June.
70% of smartphone users check device before getting up
70% of UK smartphone users frequently check their device before getting up in the morning, according to research from digital market research and tech company Toluna. Using a sample size of 1,000 Brits, the survey revealed that in addition to checking their mobile first thing in the morning, 32% look at their device if they wake up in the middle of the night, while 58% do so immediately before going to sleep.
The Latest on Facebook Video
Video is one of the most engaging and immersive ways to tell a story so to prove to advertisers and the world that it’s not just YouTube that has massive video engagement online, Facebook announced it now delivers 1 billion video views per day and will begin showing everyone view counts on videos posted by Pages and public figures. When people see high view counts, it can reassure them a video is worth their time.
65% of Facebook’s video views are coming from mobile where Facebook’s user base is shifting, and views grew 50 percent from May to July, in part thanks to the viral ALS ice bucket challenge finding a home on Facebook.
Facebook is also letting video publishers include a “call-to-action” link that viewers can click at the end of a video, push them to another video or to a website for example.
Pinterest’s Chrome Extension lets you decorate your new tabs
Pinterest wants to insert itself further into its users’ every day. The company has rolled out today a new way to jazz up your Google Chrome web browser with a little bit of “inspirational” imagery. With its second Chrome extension, Pinterest can now insert a full-colour Pin onto your New Tab page. Pinterest is using professional quality, high-res images from a variety of sites, including art-collecting and education resource Artsy, photo community 500px, and National Geographic’s photo community Your Shot In addition to the full-screen photo, the new extension will also include a small calendar on the bottom-left, a clock in the middle, and a greeting.
Last week KLM connected hundreds of people in Amsterdam and New York live, through high fives. For one day, two interactive installations provided a live look through across the ocean. This created spontaneous interactions, letting people on the street come face to face with another citizen from New York or Amsterdam. Whoever could achieve the “perfect” high five with their counterpart across the Atlantic was rewarded with KLM tickets to the other city.
SO MOnday Fun: Simpsons ALS Ice Bucket Challenge
April 28, 2014
@SummerBreak; reality TV aired exclusively on social media
Summer Break aired entirely on social media over 10 weeks across Twitter, Tumblr, Instagram and YouTube. The show followed the lives of eight LA teens in their last summer together before leaving for college. While fans are used to following the daily lives of their favourite celebrities, releasing entire storylines and thickening plots exclusively on social media is a completely unique viewing experience and turns the idea of what a reality show can be on its head.
From an audience’s perspective, an online show is ideal. It’s non-committal, but there’s always something new when fans refresh their streams. From a production standpoint, this innovative format removes the traditional multi-month lag in most production and distribution cycles. The series can also be readjusted and calibrated in real time based on analytics of which characters and storylines are resonating the most with the audience.
@SummerBreak ditched conventional 30 and 60 minute TV formats, and instead played out a 24/7 stream of tweets, photos and video content. Additionally, 60-second daily YouTube webisodes were posted, with weekly longer form wrap-ups from 3 to 15 minutes.
Casting has begun for the second series of the show and is expanding onto both Snapchat & Vine. This is due to the first season generating 10 million “engagements,” which encompass viewers reacting in tangible fashion, such as an outreach on Twitter or a “share” of some sort. Data provided by AT&T last year said consumers viewed @SummerBreak content 644 million times by accessing Twitter feeds of the show, the sponsor, the cast, influencers affiliated with the show and sponsored hashtags; Tumblr; YouTube channels; AT&T’s Facebook page; advertising around the show; and social-media conversations.
Facebook has joined forces with News Corp-owned Storyful to launch FB Newswire, which aims to make it easier for journalists and newsrooms to “find, share and embed newsworthy content from Facebook” in their work. It’s clear that this development is to make Facebook not only become your digital newspaper but compete with Twitter in the realm of breaking news. Subscribing to the newswire is easy; simply like the FB Newswire Page, and those stories will appear in your News Feed.
Google+ updates ads
Google+ has made three updates to its ad offering. Firstly, +Post ads, which turn G+ content into display ads, are now available to all pages with 1,000 followers or more. Secondly, brands can now choose to automatically promote their most recent update and only pay once it receives engagement. Finally, it is possible to promote a Hangout to a +Post ad, allowing users to either RSVP, watch live or watch a recording.
Esquire premieres show on Facebook
Esquire TV has premiered the first episode of its new US programme ‘Lucky Bastards’ through Facebook. The series, which follows six rich entrepreneurs around New York City, was broken up into three parts for Facebook users to watch. Watch them here: Part 1, Part 2, and Part 3. The actual content is questionable, but the strategic thought of premiering on Facebook has been tactically deployed for their target audience.
Netflix to become real TV and get its own ‘TV channel’
Netflix announced on Friday that it has reached an agreement with three cable TV companies to make watching Netflix as easy as changing the channel.
The deal will add Netflix as an app to certain set-top boxes giving subscribers of those companies the ability to watch the Netflix content they would otherwise be able to get only on their PCs, tablets, and phones, or with a third-party set-top box.
The agreement is part of a much larger trend in which traditional television is merging with internet video services such as Netflix and Amazon Prime Instant Video. Just this week, HBO unveiled an unprecedented partnership with Amazon to offer unlimited streaming of its older series on Prime Instant. Meanwhile, Amazon has just released its own set-top box, Fire TV, which allows users to stream shows onto their televisions from Netflix, Prime Instant, and other services.
Pinterest launches Guided Search to navigate you through its 30 billion pins
Pinterest CEO Ben Silbermann claims that about 75% of Pinterest’s traffic now comes from mobile devices, so a truly mobile-first search tool is essential to the visual bookmarking site’s future. Pinterest is massive. The site now hosts some 30 billion pins, nearly half of which, it says, were created in the last six months alone. The feature is aimed at users who do not yet know exactly what they are searching for, but are rather exploring options. It’s incredible powerful and also very simple. Check out how it works here.
Guided search signposts a slow, gradual shift in Pinterest’s broader mission. Where it was once about collecting, Pinterest now focused is helping people discover, even when they can’t articulate what it is exactly they’re trying to find.
March 17, 2014
Have you ever admired someone’s outfit when they’ve walked past you on the street but you’ve been too shy to ask them where their clothes are from? Asap54 is now allowing you to scan someone’s outfit in order to buy the item through the app or something very similar. The app is powered by ‘visual recognition technology, a social community and a team of fashion experts to trace items’. This is great news for retailers and they should definitely make sure that they link up with app to ensure users can easily purchase their clothes.
Facebook Premium Video Ads
Premium Video Ads are designed for advertisers who want to reach a large audience with high-quality sight, sound and motion. Each 15-second video ad will start playing without sound as it appears on screen and stop if people scroll past. If people tap the video, it will expand into a full-screen view and sound will start. People can expect to begin seeing these new ads over the next few months.
With Premium Video Ads, brands now have another way of engaging people on Facebook with compelling video experiences.
Guardian Snakes & Ladders game educates you about the evolving history of the web
The Guardian has released a game of Snakes & Ladders to celebrate the 25th anniversary of the web. With every roll of the virtual dice, you can uncover an interesting titbit about how Sir Tim Berners-Lee’s creation has changed over the years. For those who want to go straight to the game, you can find it right here.
In addition to the board game, The Guardian interviewed Sir Tim Berners-Lee to find out what he thought about the increasing amount of influence exerted on the Internet by governments and corporations. In it, he calls for an online Magna Carta that would secure the rights of Internet users in each country. If you have any interest in online privacy and how it could evolve in the future, you can read; “An online Magna Carta: Berners-Lee calls for bill of rights for web” here.
Mondelez partners with Facebook
Mondelez has announced a ‘global strategic partnership’ with Facebook, amounting to a 52-country ad deal that includes the USA, UK, France, Brazil, India, Indonesia and the Gulf States. Mondelez’s VP of Global Media and Consumer Engagement, Bonin Bough, commented:
“For the first time, we’ll be able to incorporate Facebook at the core of our media investment plans. This isn’t just about having a social-media strategy; it’s about digitizing our entire approach to communications”.
The Dentsu Aegis Network was involved in negotiating the partnership, which includes 52 countries, including the UK, the US, France, Brazil, India, Indonesia and the Middle East.
Twitter rumoured to develop ‘click to call’ brand engagement tool
Twitter is reportedly looking to explore a direct response offering and is ‘testing a direct response button for sponsored tweets that will enable users to speak directly to brands’. Although there is no indication as to if and when this will be rolled out, this is a really exciting development for brands, as they can reach out to those who are venting their frustration on the social network and offer a friendly voice on the end of the phone, rather than tweeting back and forth. Brands should watch this space.
This is a novel idea from an FMCG brand whose main product is bacon. They have created a simple alarm clock app that sounds like their yummy bacon ad and also emits the bacon scent, giving their fans a ‘multi-sensory alarm experience’ based on bacon. This plays on their tag line of ‘Wake up and smell the bacon’ superbly. This is a great example for FMCG brands to think about using the capabilities of smartphones moving forward.
December 2, 2013
Amazon Plans To Deploy Delivery Drones
Amazon could be making 30-minute deliveries by using delivery drones. Branded Prime Air, this new delivery system is currently in development in Amazon’s R&D lab. However, for this to become a reality it would require, a massive reworking of regulations around unmanned aviation.
Facebook in real life
Are you ‘Facebook friends’ with people that you don’t actually know in real life? How would you feel if they turned up on your doorstop? One guy has tried this out.
It is scary to see how much information people share online but when faced with this in real life, it can make them feel really uncomfortable.
Apple win case to ban Samsung in America?
Apple and Samsung are fighting legal battles dealing with patents worldwide. The new federal appeals court order could lead to an injunction against sales of a host of Samsung devices in the United States
80% of Brits are now multi screening
A study by GAME, suggests that 8 out of 10 Brits now use a phone, tablet or laptop to share their opinions online about the programme they are viewing. Reasons for the trend in multiple screening included 30% of people saying they were so busy felt the need to do all these things at once, while 36% admitted it’s down to the fact they get bored if they only watch TV.
Android Global market share at 80%
Data from IDC shows that Android’s smartphone market share rose to a record 81% in Q3 2013. This figure amounts to a total of 211.6m Android handsets being sold, of which nearly 40% were Samsung devices. Microsoft’s OS saw the largest year-on-year growth up 156% to 9.5m. This growth is due to Nokia Lumia devices, which accounted for 93.2% of all shipments. Apple however, saw its market share decline from 14.4% to 12.9%. Despite the fall in market share, Apple retained the highest average selling price by quite a margin. Blackery has seen the fastest decline overall in the market (41.6% decline) leaving its market share at just 1.7%, compared to 4.1% a year previous.
Why has Apple not adopted NFC in their latest models? The Answer; iBeacons. Beacons have been used for centuries, connecting communities in times of war and national celebration, anyone remember the Queen’s jubilee? Now a new kind of beacon is making headlines: iBeacons.
iBeacons is a core-location technology that’s been enabled in iOS 7 to help pinpoint exactly where a device is on a micro level, even if that device is deep underground. Rather than using GPS, cellular and wi-fi to locate the device, iBeacons use Bluetooth Low Energy (BLE) to look for beacon signals from other BLE emitters.
iBeacons is also the answer to indoor location mapping, as well as also being used to push content to users in apps, based on their proximity to other beacons. Delivering targeted content to consumers when they are in specific areas of a store is where much of the buzz surrounding micro-location technology is coming from.
This means that users will be able to enter a retail store, café etc and find out about product information, receive offers or possibly even make a purchase eliminating the need for them to proactively scanning a QR code or tapping their device.
Google and PayPal are also getting in on the action, showing that this innovation could really be a game-changer. Read more here.
Will data replace religion?
New tracking technologies are giving rise to a new type of culture around the power of information. The Curve Report states that 88% of Gen Xers and Ys agree that personal tracking and documenting web sites and devices have made them more self-aware, and 64% say technology makes them a better person.
Are we using data and technology to add meaning to our existence? This new faith is becoming a religion unto itself, quantifying every aspect of our lives to answer life’s larger questions. Given this opportunity, brands are stepping in to help consumers reach a certain level of enlightenment and give them the tools to help visualise their personal data in new and meaningful ways.
SO Monday Fun: Vacuum wake up
November 18, 2013
This blog was first posted on The Wall Blog here.
F-commerce was hailed as the future of online shopping, and there was a lot of anticipation that Facebook would turn into the destination to stop and shop. But the results were underwhelming, Facebook’s efforts to get ‘e-tailers’ to build shop-fronts on its pages fell flat. According to Brian Solis “F-commerce gets an “F” because brands used Facebook as yet another digital catalogue for selling products and not as a platform for activating new experiences based on the nature and the psychology of the relationships that define the network”.
Amazon has turned f-commerce on its head, by bringing the power of f-commerce to Amazon. After receiving the below email from Amazon today, it is clear that the world’s biggest online marketplace is integrating Facebook to create a social discovery feature into its shopping experience.
If Amazon users connect their Facebook account to their Amazon account they can see personal recommendations and suggestions of products based on your Facebook likes and friends’ behaviour. Personal recommendations have always been a part of ecommerce and when Amazon first introduced it using data from purchase behaviour shoppers were given recommendations on similar products determined by what others had bought on Amazon. The toughest hurdle to innovate in personalisation is to have enough data on an individual to tailor the experience. By plugging Facebook’s social information into its own recommendation algorithm, Amazon can now make even better recommendations, translating into increased purchases and profit margins.
This integration of Facebook is likely to increase the propensity to purchase because Facebook’s social graph creates social incentives to buy, often impulsively. By bringing in my friends’ likes, birthdays and wish lists into my Amazon experience it increases the opportunity for me to browse more products and gives me more occasions to buy for. My friends are, after all, the people I care about most and consequently who I spend my money on, so if I could access their Amazon wish list and see what products they’ve purchased before, I’m guaranteed to give a birthday present that won’t get returned!
Obviously this innovation in data-driven discovery doesn’t come without privacy concerns, but without data, there is no personalisation. Consumers both on Facebook as well as Amazon will have to be willing to give access to key data like purchase history, likes and other social actions, to get the best recommendations. Amazon will only make public wish lists available and your shopping history will not be shared on Facebook so your friends won’t know what their birthday gift is before you give it to them!
This is a wise move by Facebook and a great way to utilise its data for enhancing the online shopping experience. I think this is the beginning of changing how we shop online and I can only imagine it won’t be long until all my friends are fleshing out their wish lists for birthdays, Christmas and wedding presents.
October 22, 2013
Facebook is expanding its mobile advertising offering with a highly specific mobile app format.
It has been introduced to bolster the social network’s fast-growing mobile business and is a key revenue focus for the future. But how effective will they actually be? And how can clients use them to drive business value?
Mobile app ads, which allow companies to promote content within their mobile apps, will encourage users to remain active within the apps beyond the install.
The ad format will show in a user’s news feed and is a development on the app install ad, but instead of directing the user to the relevant app store, (to download), the new format will deep link to content within the app itself.
Previously, we would focus on one metric – cost per install. However, this only shows intent to download. And whilst the number of installs is vital for user acquisition in the infancy of a campaign the challenge then shifts on getting installed users to return and remain active within the app.
If a user has already downloaded the app then they are pre-qualified customers for the brand and more likely to be receptive to further advertising. From the user’s perspective the advertising is relevant to them as they have already signalled that they are interested from installing the app.
For clients, using Facebook’s mobile app ads increases the odds of a conversion and gives them the ability to directly link media spend on the platform to ROI – therefore driving business value.
Facebook’s new mobile app ads demonstrate the shift towards our clients wanting to track and attribute in-app purchases and user engagement metrics beyond the initial installation and these ‘mobile app ads’ help direct the user to the most relevant location within the app once installed.
This is vital to remove an extra stage in the consumer journey (which is often one of the main barriers for continued engagement with mobile and tablet apps) as well as allowing clients to flag a specific promotion or new update to the user.
For example, if a retail client combines its list of existing app downloaders from its own CRM database with Facebook’s custom audiences they can retarget lapsed customers by enticing them with a flash sale or the launch of a new product or range using the call to action, ‘shop now’.
Re-targeting users is nothing new in advertising and it is surprising that it has taken Facebook this long to integrate such a feature to help optimise the funnel beyond the install.
Currently there are limited calls to actions (7 in total) such as ‘book now’ or ‘watch video’, but hopefully more will be added in the future giving our clients more flexibility to entice their users back to their mobile apps.
This blog was first publsihed on the wallblog: http://wallblog.co.uk/2013/10/21/redefining-facebook-how-brands-should-use-facebook-ad-apps/#ixzz2iSMQVBA1
September 23, 2013
“In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.”
Chipotle is known for its burritos, but few know that chipotle has radically changed fast food: from cooking fresh food daily, to building a supply chain of 7,000+ farmers, to sourcing more local produce and sustainably raised meat than anyone, anywhere.
The Scarecrow is not a piece of television advertising – even if they show it on TV as they did for its predecessor, “Back to The Start” which aired during the 2012 Grammy Awards. It’s a narrative trying to provoke an emotional response which ultimately starts a conversation in the online space. Arguably they went over the top with the sincerity of the message and consequently the conversation has been steered in the completely opposite way due to the below meme.
Phonebloks: The Future Of Smartphones
Phonebloks is based on a simple concept: we waste too much. Often, we throw out whole devices just because one component is broken. As a result, we’re throwing away devices and gadgets at a record rate, all of which with poisonous materials that seep into the environment.
Nokia’s “Thanks, #Apple ;)” most Retweeted Brand Tweet
Wunderman posted a cheeky tweet for our client, Nokia poking fun at its rival Apple. It has gone down as one of the most retweeted brand tweets ever.
Nokia’s timely tweet stole the limelight during Apple’s launch event by pointing out the similarity between the newly unveiled iPhone 5s colour phones and its own range of colourful handsets. The tweet which declared “imitation is the best form of flattery’ has already garnered over 39,000 retweets
Pinterest to launch ads
Ben Silbermann, CEO & Co-Founder of Pinterest has announced in a blog post titled ‘Planning for the future’ that Pinterest will “start experimenting with promoting certain pins from a select group of businesses” in order to make sure that “Pinterest is a service that will be here to stay”.
Silbermann has confirmed that the advertising will be ‘tasteful, transparent and relevant’ using promoted pins rather than banner ads. Pinterest is the perfect platform for advertising as users already share branded content across the site.
Facebook increases ad image size
Facebook has increased the size of its page post link ads and page like ads in the newsfeed for both desktop and mobile. The larger images help drive engagement and performance as they are more visually engaging to users.
Facebook has made the ad specs consistent for all of its ads on both desktop and mobile, meaning advertisers can create ads of different types without needing to send in multiple image sizes.
Londoners help feed pigs using their Smartphones
Over the weekend Londoners were able to support free range farming by taking part in an interactive experience at Westfield shopping centre. In order to promote awareness of the benefits of free range farming in light of the horse meat scandals of late, Compassion in World Farming (CIWF) staged ‘Feed the Pigs’ streamed on a live feed from the farm in Buckinghamshire.
The concept was people had to donate £1 then they could download the ‘Live Pig Feed’ app. Once downloaded users they had the ability to control the ‘apple launcher’ by flicking their smartphones to trigger the machine to fire out apples to the hungry pigs.
This is a great example of a charity promoting awareness of causes by using interactive experiences that people can get involved with. By ‘gamifying’ the whole process and allowing donators to interact with the Farm, it lets people know what their money has gone towards.
Topshop partnered with Chirp app for London Fashion Week
The high street fashion retailer wanted to be tech savvy for this year’s London Fashion Week (LFW) and so partnered with the file sharing app Chirp which allows users to share files simply by using sound. No longer does your smartphone need Bluetooth or NFC to send files to your friends when you are with them.
‘The clever app converts photos, links and notes into short bursts of digital birdsong-like sound that can be played on your mobile. Anyone else with Chirp is able to listen and receive that data over the airwaves. It’s a bit like Shazam but instead of listening to music it listens out for other Chirps which translate into data.’
Topshop utilised this app for LFW to share exclusive pictures of SS14 looks from backstage as well as photos of the models on the runway showcasing the new collection, all sent via Chirp. This shows how the fashion retailer has harnessed new technology to create excitement and buzz around LFW for their tech savvy fans, allowing those who aren’t lucky enough to be at the show be involved with the brand and the event.