SO MONDAY

May 19, 2014

‘Secret’ app lets you be anonymous amongst friends

Secret, a new app recently launched in the UK lets you ‘share with your friends,  secretly’ creating a forum where people can feel free to speak their minds about one thing or another that a social network with more identification and accountability like Facebook or Twitter may hinder.

Secret AppTwitter Website Cards

Twitter is making progress on its promise to surface new types of ads this year, with the launch of the new website card ad format, which allows brands to showcase their website content within a pre-expanded Tweet.

Twitter says that in tests they saw higher engagement and lower CPC because anytime you give a person a large preview they’re more likely to click. It’s why photos and videos do better than straight text, especially on a highly ‘skimable’ newsfeed.

Twitter believes this combo of an image and a call to action will help drive more traffic for advertisers than a simple image and URL pairing.

Twitter Website Cards

Twitter Website Cards

The new ad unit comes less than a week ahead of Twitter’s Q1 earnings announcement. The company is not yet profitable, and investors who helped balloon the company’s stock following a late 2013 IPO will be anxiously awaiting news on the Twitter’s ad performance. News of better, more efficient ad units should help appease investors.

Would you be willing to abandon your flight plans to take a free trip to a mysterious location? 

Heineken Departure Roulette asked travellers in JFK’s terminal 8 to take a leap of faith and press a button on a specially-designed “departure roulette” board, which would assign them a new destination at random — effective immediately. They were also given $2,000 for expenses, along with two free hotel nights for their trip.

This is a great example of a brand tapping into the risky mindset of the millennial generation. Millennials, having witnessed the financial crisis of 2008, the ensuing global recession and the general failure of governments and institutions, view risk as simply as a fact of life, to be tolerated or even embraced.

According to Protein’s Risk Survey 2014, 62% of Millennials would quit their current job tomorrow for a life-changing adventure. Such excursions are of course highly gratifying for the participants but they also have the added benefit of providing social kudos in the online world.

Tumblr adds blog editor to mobile app

Tumblr has added a built-in blog editor to its mobile app, which allows users to customise the look and feel of their profile, demonstrating the importance of creativity and individuality users crave on the web.

American Express Example

American Express Example

It’s no surprise that brands have already started to embrace the changes. Notable examples include American Express, Lipton, Axe and L’Oreal.

Here’s a quick glimpse at the World Cup official FIFA partners, Coca Cola, Sony and Hyundai digital strategies for the tournament.

Sony – Social Sony

Sony announced on 12th May the launch of ‘One Stadium Live‘, a one-of-a-kind social network site dedicated to football fans around the world.

Sony One

Sony One Stadium Live

‘One Stadium Live’ is the latest of Sony’s digital initiatives to unite football fans from around the globe to share in the excitement of the 2014 FIFA World Cup, hosted on its portal site and optimised for smartphone, tablet, and personal computers.

Coca Cola – iBeacon of happiness 

Coca Cola has indicated that it will be incorporating the growing iBeacon technology into its marketing plans around major fixtures at the World Cup. Coca-Cola has also invited fans from across the globe to be part of the largest flag mosaic ever created and show the world the power of football to bring people from different backgrounds and beliefs together. The flag is actually a giant mosaic, the largest ever created, constructed from photos and tweets submitted by fans from around the world.

Hyundai – Social team 

As part of Hyundai UK’s social strategy, the car giant has teamed up with Copa90, a large independent football channel on YouTube.

The strategy allows the company to place itself upon an established social channel, reaping the rewards of an already focused consumer base and engage with football fans and “add value” to its FIFA World Cup partnership.