September 1, 2014
The 2014 Gartner Hype Cycle is out
The most notable is how Internet of Things is right at the top of the hype curve, and wearable UIs and 3D printing on their way down.
The Napa earthquake woke up 93% of locals
The South Napa Earthquake was the strongest to hit Northern California in 25 years and Jawbone wanted to quantify its effect on sleep by looking at the data recorded by Jawbone UP wearers in the Bay Area who track their sleep patterns.
Amazon acquires Twitch
Amazon continues to explore ways to grow its digital portfolio with its acquisition of Twitch – the world’s leading streaming video platform and community for gamers for $970 million. At first glance, this acquisition looks like a move for Amazon to bolster its streaming footprint by combining it with Prime Instant Video and Fire TV to take on YouTube, Netflix, and set-top boxes. Although the set-top box market is cluttered, Amazon set itself up to stand out amongst the other competitors by incorporating gaming capabilities along with its previous investment in its own in-house gaming studio. Amazon eventually could take on GameStop by utilizing Twitch as a one stop shop for all things gaming by allowing users to review content and simply make the purchase with one-click ordering.
Outside of streaming and video games, there are still more profitable avenues Amazon can capitalize on with this acquisition. Twitch brings with it a young demographic (18-35) of 55 million monthly unique visitors, of which 58% spend more than 20 hours per week on site. Amazon is aligning itself with a young engaging audience, which could be extremely profitable when coupled with its rich source of 1st party customer data.
Twitter launches Objective-Based campaigns
Objective-Based campaigns will allow advertisers to pay for the actions that most are aligned with their marketing objectives. Objective-Based campaigns have been designed to make creating and optimizing successful marketing campaigns as simple as possible, generating the highest ROI from any campaign. Twitter’s new pricing model will allow advertisers to more efficiently achieve specific objectives by only paying when users perform the desired action, for example clicking through to a website, downloading an app, or leaving their email to find out more. For example, if your goal is to drive video views on Twitter, you’ll only pay on a cost per view basis via a player or video card.
Objective-based campaigns have delivered positive results in early test phases and are currently in Beta, they’ll be rolled out to advertisers in the coming months.
Radio 1 to hire ‘YouTube-famous’ vloggers to broadcast online
From September, some of the hottest young video bloggers (vloggers) in the world will join the station to present a new weekly show alongside Dan and Phil that will be fully visualised and streamed on the Radio 1 website.
The show – the first of its kind – will see vloggers Zoella aka Zoe Sugg (5.7 million YouTube subscribers), Tyler Oakley (5.1 million), TomSka aka Thomas Ridgewell (3 million), Troye Sivan (2.5 million), ThatcherJoe aka Joe Sugg (2.7 million), Sprinkle Of Glitter aka Louise Pentland (1.6 million), BritPopPrincess aka Patricia Bright (0.5 million), Marcus Butler (2.9 million), Caspar aka Caspar Lee (2.9 million) and Jack and Dean aka Jack Howard and Dean Dobbs (360,000) guest presenting each Monday between 9-10pm.
MailOnline records best ever month for video
The MailOnline recorded its best ever month for video in July 2014 with more than 50 million video views across its website and apps for the first time.
During July there were a total of 50,647,444 global video views, representing a month-on-month increase of 35.8% and a year-on-year increase if 74.7%. Daily video views averaged at 1.6 million for the month, with three days achieving more than 2.5 million views each.
Puma’s #foreverfaster social media campaign has been hijacked.
Users were encouraged to tweet using the hashtag #foreverfaster in order to receive a personalised message from one of Puma’s famous brand ambassadors.
All went awry when pranksters found that by changing their Twitter handle, they could make it look as if famous sports stars such as Usain Bolt and Cesc Fabregas had signed crude messages.
Instagram unveils new time-lapse app
Instagram has launched a new time-lapse app called Hyperlapse, allowing users to capture high-quality videos while the user is on the move, thanks to in-built stabilisation technology.
It’s free, (and pretty cool) but currently only available on iOS. See it in action with this 15 second tour of The White House. This is a fantastic opportunity for brands to showcase their products. For example, it would be great to seed out teasers of a new product by only showing parts of it in a Hyperlapse video, or it could be used to show how to use a product, like a make-up product. It could work really well for an airline company, showing the journey from A to B through the window of a plane. Brands should look to incorporate Hyperlapse into their social strategy to post interesting content.
Doctor Who returns
To celebrate the return of Doctor Who, and the arrival of new lead actor Peter Capaldi, the BBC launched an interactive game allowing users to pilot the Tardis. The Masthead allowed users to play an interactive game to unlock additional content. They also reported the story of how the new Doctor Who title sequence designer was spotted on YouTube after posting a speculative concept piece to showcase his talents to potential clients.
An update of the Vine app now allows users to import videos from their phone camera, and then edit them to create their 6-second Vine. This new feature is prominent when users are about to capture a Vine. Vine users now also have the ability to create a mash up of videos, instead of only publishing one clip.